Friday, 21 November 2014

'Museum, in thy thoughts be all my visits remembered'

Recently unearthed in the Museum of Unreason archive is this original letter of reflection on museum visiting from a young Billy Shakespeare dated 1588.  It is believed he changed it and used it again for one of his minor plays, I forget which.

To visit, or not to visit--that is the question:
Whether your wallet can suffer 
The entrance fee of outrageous fortune 
Or qualify for a bewildering sea of discounts 
And by choosing enter. To visit, to sleep-- 
No more--and by a sleep to say we're bored 
The headache, and the thousand interpretation panels 
That eyes are witness to. 'Tis then a cup of tea 
Devoutly to be wished. But to visit, not to sleep-- 
To wake--perchance to enjoy: ay, there's the rub, 
For in that interactivity what fun may come 
When we have shuffled off our duffle coats, 
Must give us pause. There's that desire 
That makes bearable so long a visit. 
For who would bear the whips and scorns of museum visits, 
Th' receptionist's wrong, the room steward's contumely 
The pangs of despised stairs, the lift's delay, 
The insolence of staff, and the spurns 
That patient merit of th' visitor takes, 
When he himself might his quietus make 
With a guide book? Who would rubbish buy, 
To grunt and sweat under a weary audio, 
But that the dread of something in the shop, 
The undiscovered marmalade, from whose taste 
No traveller recovers from, puzzles the will, 
And makes us rather bear Tesco's own brand 
Than fly to jam that we know not of? 
Thus a museum does make cowards of us all, 
And thus the prospect of repeat visiting 
Is sicklied o'er with the pale cast of thought, 
About scones of great depth and hardness 
With this regard their currants turn awry 
And lose the name of edible. -- Soft you now, 
Fair cream tea! -- Museum, in thy thoughts 
Be all my visits remembered.

Friday, 14 November 2014

Mixer Taps: the end of the world as we know it?

Having to call in the plumber to fix a leaking tap in the Museum of Unreason staff toilet resulted in a swarthy ruffian presenting himself at the museum door yesterday. As expected he originated from somewhere east of Essex. Although my Polish isn't very strong (I'm reasonably fluent with "Nie rozumiem"*, and "ile?!?"** ), his English was far better. However his constant references to 'force it' had me worried until he then referred to the toilet as the restroom the penny/cent/grosz• (delete as applicable) dropped. It was obvious the Queen had not taught him his English or English sanitary ware culture.  He was a Yankee Poledle Dandy. It was then that the knotty problem of mixer taps reared it's ugly head. He had the temerity to suggest a single mixer tap (mikser cran) would be a positive change for the museum. When I suggested that a mixer tap would be the opposite of positive, he looked confused, so I sat him down and explained the error of his ways.

Now, I am a great admirer of both the USA (cowboy hats and musical theatre) as well as Polish plumbers (prompt and cheap). BUT North American society took a fatally wrong turn in 1880 when a certain Thomas Campbell thought it would be a good idea to invent the mixer tap. Now I realise Campbell was a Canadian so the USA is not entirely to blame, but in the same way that the Scots did not invent the bagpipes*** (bagpipes: the ultimate warning of what may happen when you have too many sheep and a lot of time on your hands) they impose them upon delicate eardrums at every conceivable opportunity; the USA is similarly guilty of the callous mixing of the world's tap water.

The separation of hot and cold water is as essential to a coherent thriving society as it is to separate church and state for good governance. I realise that the Queen of England is the head of the Anglican Church but comfortingly neither represent any significant influence in British political or spiritual affairs as the last census confirmed that we are now a Jedi worshiping country under Stephen Fry.

As a product of the English public school system I am no stranger to sting of cold water on the face at 5am in the morning followed by the cold sting of the birch on the behind. As a result I am the sort of well balanced individual that makes Britain 22nd out of 24 wealthier nations for literacy and numeracy according to the Organisation for Economic Co-operation and Development. Where would we be if I turned the tap on and with a quick flick of the wrist warm water came out!?! 122nd probably.

As you grow up how do you find out who you are? You experiment, you make mistakes, you get burned. If you survive, you find balance. The twin-tapped bathroom sink is the moist expression of personal growth and development. The increasing infantilism of society can be traced from the late nineteenth century - I would go further and say it can be precisely traced from 1880 (viz. Mr. Chapman). However that is not the main reason for separate taps.

The Eastern philosophical symbol of balance is the Yin and Yang. It tells us that opposites are complimentary. It is how the world is meant to be. We are either male or female with all the fun and misunderstandings that entails. Dark and light are separate for a reason. Would we really want to live in a hermaphroditic world of twilight? Some might - but they would also probably appreciate mixer taps as well. 

So here is the point of both the Yin and Yang and separate hot and cold water taps; one opposite can transform into another, but it is not a random event, it happens only when the time is right. A sex change operation is not a random event, but an event when the individual finds out who they really are. Does anyone choose to be a hermaphrodite? Night doesn't happen randomly, it happens only when the time is right. Cold water and hot water should only transform when the time is right. Human internal peace and existential satisfaction can only be achieved when you get the transformation right. Warm water in the sink without the effort is destroying the ongoing growth and development of the human race, unbalancing the earth. Darwin's theory of continual evolution is in jeopardy. Many of the measures of human improvement are declining in the Western world; literacy and numeracy rates are down, life expectancy is, at best, on a plateau, poverty rates are increasing as are TV reality shows. Let's face it we have begun the long march back towards homo erectus. The Gaia hypothesis of the earth as a self regulating system is undermined by mixer taps, by the concept they embody of humanity artificially removing opposites and messing with nature's delicate timing of transformation. Think about a world without summer or winter but with some sort of 'sunter' or 'wimmer'. Night and day transformed into 'dight' or 'nay'. Men and women transformed into Graham Norton. 

So learn to relish opposites and appreciate that balanced transformation is a right to be earned, explore the varying methods of transformation that your twin-tapped sink offers you (I prefer the short cold burst followed by a long hot one) and know that in the process you are helping to save the world and humanity's place within it.

The one down side is I now need to find a new plumber.


Notes

* I don't understand

** How much?!?


*** probably the Hittites in 1000BC

Tuesday, 4 November 2014

What You Need Is: Another museum music playlist

Yet more museum music for your delectation, delight and delirium with an eclectic mix of the obvious (Night at the Museum soundtrack), show tunes (Barnum), Dr. Who and Pokemon music (Murray Gold and Tristan Perez) as well as hipster grooves (Muse, Paul Weller) for all your artifactual aural requirements. Some great ideas here for museums (Broken Hearts and Relationships) and a brilliant definition of a museum (Cathedral Amongst Hovels).

Search and enjoy, hear and deploy, share and annoy.

Matthew Ryan – Your Museum
Daniel Johnston – Museum of Love
Muse – Muscle Museum
Alan Parker – Science Museum
Emmy The Great – On The Museum Island
Murray Gold – Into The Museum
Cate le Bon – Mug Museum
Paul Weller – The Strange Museum
Combination Head – The Curator
Damien Jurado – Museum of Flight
Michael Crawford/The Original London Cast Of 'Barnum' – Museum Song
Tiny Ruins – Me At The Museum, You In The Wintergardens
Alan Silvestri – Night At The Museum
Idiot Pilot – Red Museum
Tristan D. Perez – Oceanic Museum
Liquid Mind – Thought Museum
Tortoise – Glass Museum
Perfume – Mirai No Museum
A Static Lullaby – Life in a Museum
Veruca Salt – The Museum of Broken Relationships
Ken Nordine – The Sound Museum
Chuck Prophet – Museum Of Broken Hearts
Museum of Bellas Artes – Cathedral Amongst Hovels



Let me know your favourites and I will do a museum top 10 Spotify playlist, but if anyone has any good suggestions they would be more than welcome to add it to the canon of museoaudiofricative.




Friday, 31 October 2014

What You Need Is: A museum music playlist

"Music oft hath such a charm,
To make bad good, and good provoke to harm" Measure for Measure

Are you a curator looking for music to lighten your mood? Are you a museum outreach officer thinking of getting a Spotify playlist together? Do you like classic pop, alternative rock or feel the need to hip your hop? Museums are inspiring modern music makers to add a 'museum' track to their canon in which case I have the perfect museum music list just for you.

Enjoy.

Mark Lanegan – Museum
Robert Hood – Museum
Noel Harrison – Museum 
Ralfe Band – Museum
The Future Sound Of London – Museum
Combination Head – Museum
Gretchen Peters – Museum
Fiction – Museum
Donovan – Museum 
Herman's Hermits – Museum
Bill Sykes – Museum
Lee Aaron – Museum
Search/rescue – Museum
Philip Jeck – Museum
The Prime Movers – Museum
Adrienne Pierce – Museum



Thursday, 23 October 2014

Society Needs Museums More Than Ever

'Society needs us [museums] more than ever' was the opening rallying cry by David Anderson, President of the UK Museums Association, at the annual conference in Cardiff. It might be argued that it is rather the case that museums need society more than ever, but that would slightly disloyal to the call to arms of the MA's 'museums change lives' agenda. However what there was a complete lack of was debate over the deeper question at issue here. What is society?

A certain female UK Prime Minister famously asserted that there was no such thing as society. She, probably unwittingly, agreed with Oscar Wilde who is quoted as saying,

'Society only exists as a mental concept; in the real world there are only individuals'.

Although Margaret Thatcher wasn't known for her wit what a different world it could have been if Thatcher had been a late 19th century playwright and Wilde a late 20th century Prime Minister. I would shudder at her version of Lady Windermere's Fan,

"You are all worthy of the gutter and some of us are looking at the cost of all those stars", 

but rather enjoy Wilde's performances at Prime Minister's Question Time,

"May I say to the Honourable Gentleman for Croydon North that where there is vulgarity, may I bring wit. Where there is certainty, may I bring incomprehensibility. Where there is merely talent, may I bring genius. And where there is temptation, may I bring a complete lack of resistance." 

I profess I don't agree with Wilde and Thatcher (don't they sound like a micro brewery?) as I believe us to be social animals, I am not an individual, society is to blame for what I do (still not a good defence in front of the local Magistrate). I find myself agreeing with the anonymous man at the end of this scene in Monty Python's Life of Brian,

Brian: "You don't NEED to follow ME, You don't NEED to follow ANYBODY! You've got to think for your selves! You're ALL individuals!"

The Crowd: "Yes! We're all individuals!"

Brian: "You're all different!"

The Crowd: "Yes, we ARE all different!"

Man in crowd: "I'm not..."

    I'm in the Mahatma Gandhi camp, not only is man a social being, but that interdependence ought to be an ideal of humanity. Yes, I hear you shouting, but what does this all mean for museums? It may surprise you that Gandhi is not famous for his musings about museums, but his point about interdependence does have some meaning for museums as well as society in general. 

    If you take the point of view that there is such a thing as society and that museums should reflect society, be part of society, and be the repository of society's material culture - you could make the argument that conceptually museums are synonymous with society. Logic then dictates that every quote about society is a form of meta language about museums themselves - so all we need to do is swap the word 'society' for the word 'museum' and a profound understanding is then achieved. 

    Suddenly, Margaret Thatcher's quote becomes very chilling, 

    "There is no such thing as a museum." 

    This revised quote instantly reveals and articulates the barrenness of right wing political thinking about culture in one simple sentence. What about something more positive? Try Henrik Ibsen, 

    "The spirit of truth and the spirit of freedom - these are the pillars of museums." Inspiring.  

    What about something closer to reality? How about the Spanish philosopher George Santayana,

     "Museums are like the air, necessary to breathe but insufficient to live on." Hmmm. 

    I believe museums are as necessary to the existence of a meaningful society as air, but clearly humanity and curators in particular cannot live on air alone. What will make both society and museums sustainable? That is THE question of the 21st century for society as a whole, and for future Museums Association conference debates. I'll leave the last word to the Princeton Academic, Robert Gutman, 

    “Every profession bears the responsibility to understand the circumstances that enable its existence.”

    Let THAT be the theme for MA discussion in Birmingham 2015, by which time the UK will have has a General Election. Elections may bring uncertainty, but in the meantime let us rejoice in being able to follow our vocation in a free and democratic society and make sure we exercise our right to vote. How important are elections? Very - according to one 16 year old answering that question in a test in Springdale, Arkansas - 'because sex can only happen when a male gets an election'. 

    BRING ON MAY 2015!


    Friday, 17 October 2014

    Behold the Power of Museums

    Museums are great. But are they great brands? Great brands often have taglines that enhance their product. For example Nike's Swoosh is complimented by the tagline, 'Just Do It' . The tagline gives the promise of impulse, energy and action. It fits the idea of a sportswear company perfectly (in the same way 'Just Do It' would be entirely inappropriate for the Samaritans to use). A good tagline seeps into our consciousness, charms its way into our souls and lightens our wallets and purses. American Express begged us, 'don't leave home without it'; we know Domestos emphatically 'Kills all known germs...dead' and so on. The world is full of taglines. I'm particularly fond of the American Dairy Association's 'behold the power of cheese' which would be brilliant for the Amsterdam Cheese Museum. This got me thinking that a little judicious plagiarism of taglines from the commercial world might promote the image of museums more effectively when, 'fun for all the family' just doesn't cut it any more.

    There are a number of marketing slogans that can apply to almost any museum without change. 'It's the real thing' works and reflects the authenticity of our collections. Perhaps we could go for something slightly more ethereal, 'there's something special in the air'. For the less brave, simply substitute 'museum' for 'air' the tagline becomes more straightforward and can express confidence in our exhibitions.  The slightly pleading, 'we try harder' could work. I know some museum managers who wouldn't be self conscious about using, 'if you've got it flaunt it'. Personally I'm a fan of Chrysler's 'inspiration comes as standard', although it would take a certain chutzpah for a museum to run with ClubMed's 'the antidote for civilisation'. For a multiple museum service, why not try the simple enthusiasm of 'they're g-r-r-r-eat!'. For a new audience, I'd be tempted to go with, 'try it, you'll like it'. To keep our traditional elitist audience use, 'good taste is easy to recognise'. If you have ambitions for a faithful repeat audience you can't do better than 'love it for life'. 

    I think you get the picture.

    Some slogans may be directly relevant to niche museums and practically invite partnership working at some point in the future. How about these

    Finger lickin' good - Museum of Food and Drink

    I'd walk a mile for a camel - Camel Museum, Dubai

    Snap Crackle and Pop - Museum of Club Culture, Hull

    Schhh! You know who - International Spy Museum, Washington D.C.

    Lifts and separates - Ulster Museum

    The mark of a man - Amsterdam Tattoo Museum

    For fast relief - Thackray Medical Museum, Leeds

    Because I'm worth it - The Museum of Me, Intel

    The power of dreams - Sigmund Freud Dream Museum, St. Petersburg

    I'm Lovin' It - Sex Museum, Amsterdam

    We answer to a higher authority - Creationist Museum, Petersburg, KY

    You now have no excuse. Go out and steal a tagline that applies to your museum, get it on your museum promotions and watch the visitors roll in.

    BEHOLD THE POWER OF MUSEUMS!


    Can you think of a tagline for your museum? A prize is available if you can guess all the company slogans featured in this week's blog.

    Friday, 10 October 2014

    Museums Association Conference 2014 - Twitter Awards

    And so another Museums Association Conference closes and the museum world waits in anticipation for the announcement of the 3rd Annual Conference Twitter Awards. Wait no more - it is here. But first some reflections on the twitter performance of the delegates.

    Twitter numbers seem to be down again from last year, why is this? I have decided that it is due to more than speaker ill discipline. Surely by now the MA has passed on my recommendation to all speakers to keep sentences to 100 characters or less? Perhaps audiences are listening to speakers and reflecting more on their content before tweeting. This is preferable to the soundbite sugar rush that has my twitter feed pinging manically during an interesting conference session. A more reflective and questioning approach to tweets is a trend I heartily endorse and long may this continue as it gives the Twitter Jury less to get through when judging day comes.

    My own tweeting was also down this year, I think it was down to riveting sessions, serious subject matter (less suited to the Museum of Unreason perspective) and a sprained thumb sustained hitchhiking down the country to Cardiff.

    Now for the awards.

    Best Excited Conference Anticipation Tweet

    "Looking at the guide the first #museums2014 session should really be 'how to be in more than one place at once'... Can't wait!"@juliafrancess

    Somewhat apt for a conference at the home of Doctor Who


    Best MA Conference of the Future Tweet

    "The good thing re. going to conf on twitter is that you get to 'curate'(!) your own experience and get to all the right things! #museums2014 "@alexwoodall

    MA take notice - this is the future

    Best Comment on Crowded Conference Sessions Tweet

    "Can't move in art and science of curation! Maybe it's a metaphor for a museum store.." @ArchaeoMuse

    I hadn't thought that my being squeezed into the back of a session was actually the result of the MA's conference delegate aquisitions policy.


    Best Acknowledged Session Irony Tweet

    "In the #museums2014 happiness debate. @tonybutler1 and I are finding the questions - ironically- rather taxing" @e_chaplin

    Next year a Museum Taxing session with happy questions?


    Best Session Criticism Tweet

    "Frustrated again #museums2014 surely we all know museums can support social justice. How can this be an argument/ discussion for conference? "@cladle

    Beautifully brilliant and blistering - here here


    Best Aren't Museums Wonderful Tweet

    "Museums can cause wonder and thereby enable visitors to experience the world more intensely - Martyn Evans"@artfund

    Thanks to the Art Fund amongst others for sharing this piece of inspiration from Martyn


    Best Philosophy For Life Tweet

    Beautiful signoff @martindaws at #museums2014 "Be bold. People love you. I know as an artist when u have passion, there is no other option" @NickPoole1

    Don't give people an option - make them love you (I'll start with the newsagent tomorrow morning)


    Best Conference Compliment Tweet

    #museums2014 2 days 1 unbelievable key note speech and 1 unbelievable key note performance. In a decade the best conference I have attended.@1969DMS


    Calm down dear It's only a conference


    And to finish


    Best Biggest Mystery of the Conference Tweet

    "Why are there aubergines in the microwave @thecardiffstory"
    @RebeccaA_MA

    Suggestions wanted on a postcard please.


    If you think there are better ones please let me know, otherwise congratulations to the winners and see you all next year in Birmingham where we can perhaps get together over a kipper tie.